No person shall carry on the business of a billposter, or erect or use any billboards
in the streets, alleys, lanes or public squares of the City on which to post bills,
without first obtaining a license from the Department of Planning and Zoning, the
fee for which shall be as established by resolution of the City Council. This section
does not apply to trustees, attorneys, auctioneers and printers, or to private parties
having bills concerning their business distributed and posted in the City.